Miami (December 10, 2008).— With images, texts and the legacy left to humankind by Pope John Paul II, Simón Bolívar and Martin Luther King, among other prominent figures, the Inter American Press Association (IAPA) today launched a public announcement campaign with the aim of raising awareness of the importance of freedom of expression as a fundamental value in human development and democratic life.
Coinciding with the 60th anniversary of the Universal Declaration of Human Rights the IAPA called on its more than 1,300 member newspapers throughout the Western Hemisphere to join its public awareness campaign, which was designed by the McCann Erickson of Panama advertising agency.
The IAPA’s call to action, under the slogan “One word can make a thousand changes in your life and you have the right to say the next one,” asks the ordinary citizen to become informed, express himself or herself and make demands, as part of his or her right to free speech and press freedom.
The IAPA made available to its members the contents of the campaign in English at the following link: http://www.sipiapa.com/banner/regi/index.php?idioma=us, where the newspapers can download the ads and use them in both print and online versions.
The campaign is aimed at creating awareness of the importance of freedom of expression and was devised to support dates relevant to this fundamental principle – December 10, 2008, the 60th anniversary of the Universal Declaration of Human Rights; March 11, 2009, 15th anniversary of the Declaration of Chapultepec; May 3, 2009, World Press Freedom Day, and November 22, 2009, anniversary of the Pact of San Jose, Costa Rica.
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