The IAPA today began in Miami a two-day seminar on digital transformation for newsroom leaders in which are taking part journalists from Argentina, Aruba, Bolivia, Brazil, El Salvador, Guatemala, Mexico, Peru, United States and Venezuela.
The March 3-4 seminar was opened by instructor Iñaki Palacios, who spoke about the synchronization of multimedia processes in the media following the official opening by IAPA Executive Director Ricardo Trotti.
The focus of the seminar is on the basic aspects of digital transformation as the new architecture of the media, and on topics of content regarding the use of video and distribution of content through mobile phones.
Trotti recalled that some years ago the event's theme was aimed at issues of graphic design, infographics, circulation and advertising, while now the themes have changed to the young audience, on social networks and on mobile phones.
"What has not changed," Trotti said, "is journalism of quality and the traditional values of journalism, essential elements for society, despite the platform in which content is distributed."