Accreditation is a way to ensure maintenance of the standards of excellence in educational institutions and quality assurance programs and the public education to which they are addressed.
It is a useful process to guide future journalism students, parents and the general public, because it ensures the quality of educational programs in journalism and enables sustainability of that quality through continuous assessment periods of six years.
It is also important for students, faculty and staff of accredited universities, as it shows a spirit of continuous improvement by the institution.
Accreditation also allows managers and faculty have access to different views of people outside their own institution and the academic circle. The accreditation process can create a discussion forum for students, faculty and the public, which may even offer their complaints and dissent with teaching methods or curriculum content.