IAPA presents the official program of its 73rd General Assembly

OAS Secretary General Luis Almagro will receive the IAPA's Grand Prize for Freedom of the Press at the organization's 73rd General Assembly from October 27 to 30 in Salt Lake City, Utah, with the participation of personalities from the US journalists such as Jeff Jarvis, director of the New York University Business Center for Journalism and The Washington Post director, Martin Baron.

The program begins Friday at the Little America Hotel in Salt Lake City with words of welcome from the Utah State Governor, followed by four panels on topics essential to the journalism industry.

One of the panels invites to "rethinking and renewing the brands of the newspaper business" and will be given by young entrepreneurs from the inside and outside perspectives of the media business. The message is: a superior customer service mindset and new creative marketing strategies across digital platforms.

In another session, participants will be offered an X-ray of the operations of Deseret Digital Media, headquartered in Salt Lake City. It is a precursor to the "digital first" and IAPA president, Matt Sanders is also one of its top executives. In addition to him, the presentations will be in charge of Eric Bright, of the Marketplaces division; Laura Montoya of BrandForde (sponsored content) and Saúl Leal of Global Business Development.

Relations between the United States and Latin America in the era of President Donald Trump will also be one of the relevant topics of the annual meeting of journalism at the hemispheric level. A panel will discuss the prospects for trade in the region under the new rules of the game, and Northwestern University media program director Pablo Boczkowski will give a talk entitled "Reading the Trump News."

The challenge of well-protected and well-defended digital media against "fake news" will also be analyzed during the IAPA meeting.