12 October 2022

Sports journalism and soccer transformed for Qatar among topics at the IAPA assembly in Madrid


Other panels will get to the heart of the main issues in day-to-day media operations.


Miami (October 12) - As part of the 78th IAPA General Assembly in Madrid, the leaders of Spain's leading sports dailies, Marca and AS, will discuss the technological transformation of sports journalism and soccer of the World Cup in Qatar.

The round table discussion "The World Cup in Qatar: the transformation of soccer and the sports press" will be led by Juan Ignacio Gallardo, director of Marca, of Unidad Editorial, and Vicente Jiménez Navas, director of AS of Grupo Prisa. Both newspapers accumulate millions of readers per month in their paper and digital editions.

See details of the program and registration form for the 78th General Assembly.

The IAPA Assembly, October 27-30, is one of the most important events of the year in the journalism industry in the Americas. The organization's officers will once again meet in person to discuss the state of press freedom with editors and journalists at one of its most critical moments.

At the same time, IAPA will pay special attention to the sustainability of the journalism industry amid multiple obstacles, including the loss of revenue. In addition, other panels will get to the heart of the main issues on the day-to-day operations of the media.

The first day, Thursday, the 27, will kick off with three panels. Organized with Protecmedia, the first panel will present different strategies on the use of data with Roberto Álvarez Vázquez, Chief Data Officer (CDO) of Prensa Ibérica, and Vicente Ruiz Gómez, Deputy editor of Unidad Editorial's El Mundo. Both media conglomerates are among Spain's highest readership.

The Protecmedia panel, moderated by the company's Chief Executive Officer (CEO), Alejandro Lorenzo Edreida, will be completed by Aida Méndez, director of GFK, the official audience measurement service in Spain, and Carlos Jornet, director of La Voz del Interior from Argentina.

In another panel coordinated by the Spanish newspaper El Confidencial and the firm Marfeel, the director of this media, Alejandro Laso Moreno, will address how they used "the culture of data as a universal language to align the entire organization."

Another day's panel, organized with Xalok, will deal with the battle for readers' attention. Panelists are: Daniela Mendizabal Meléndez, digital editor of Grupo Multimedios, Milenio, Mexico; Estefanía Nicolas, director of Digital Strategy of Diario de Navarra; Javier Martínez Gómez, Subscriptions director of La Vanguardia and Mundo Deportivo of Barcelona and Miguel Madrid, CDO of Henneo group, which includes 20 Minutos with circulation in several Spanish cities. David Sancha, CIO of Xalok, will moderate the panel.

In another presentation, María José "Pepa" Bueno Márquez, publisher of El País, one of the leading newspapers in the Spanish-speaking world, will offer her views on the newspaper's global audience in an interview format with the executive editor of El País, Borja Echevarría de la Gándara.

Media specialist Mario Tascón, director of the consulting firm Poderoso Volcán, will speak on the media's future in the current economic uncertainty environment. Finally, prominent journalist David González Torres, founder and director of Red de Periodistas, will present "The future of the media may be in the past."

IAPA is a non-profit organization dedicated to defending and promoting freedom of the press and freedom of expression in the Americas. It comprises more than 1,300 publications in the Western Hemisphere and is headquartered in Miami, Florida, USA.