The myth of the “stochastic parrot” has officially been left behind. With this premise, David Sancha, CEO of Hiberus Media Labs, began his presentation during his participation at the SIPConnect 2026 conference.
David Sancha, representative of Hiberus, contrasted reality with a common parody in digital transformation during SIPConnect: companies investing millions in AI licenses that no one uses.
The myth of the “stochastic parrot” has officially been left behind. With this premise, David Sancha, CEO of Hiberus Media Labs, began his presentation during his participation at the SIPConnect 2026 conference.
Far from being mere tools that randomly repeat words without true understanding, artificial intelligence has reached a level of complex reasoning that is redefining the day-to-day operations of journalistic newsrooms. According to Sancha, we are experiencing a “Kasparov moment”: the point at which, as occurred in a chess match in 1997, an artificial intelligence system surpasses human capabilities in complex reasoning tasks. This phenomenon is no longer limited to cybersecurity, where models have managed to break through secure environments, but has now fully entered newsrooms.
The Hiberus representative contrasted reality with a common digital transformation parody: companies investing millions in AI licenses that no one uses. In response, he proposed a pragmatic vision based on real-world use across more than 20 newsrooms.
For technology to work and be adopted by journalists, it must be guided by three fundamental principles:
Xalok Assistant is an artificial intelligence solution designed by and for journalists that integrates directly into the editorial workflow to maximize the value of content. Under a “non-intrusive” philosophy, the tool places professionals at the center of control: no action is performed automatically; the journalist activates each function.
With more than 30 available features, the assistant supports newsrooms across three key areas:
Contrary to the popular belief that media organizations are turning to artificial intelligence to “write news stories from scratch,” newsroom reality shows a very different trend. Data presented by Sancha reveals that 63% of AI interactions are dedicated to editing functions, while pure content creation accounts for only 15%.
Among the tasks most requested by teams are spelling correction, SEO bold-text optimization, and, most notably, audio transcription.
One of the examples presented by the specialist was the case of Spanish radio network COPE. The broadcaster uses the AI assistant to process hours of live programming: it identifies key topics, transcribes conversations, and detects who is speaking at each moment.
This tool allows editors to quickly transform audio content into structured web articles. During high-intensity news events, the technology enabled teams to generate a large volume of valuable content, identifying even news angles that might otherwise have been missed, while increasing productivity and traffic.
