Miami (July 17, 2025) — Opy Morales, Editorial Director for Artificial Intelligence Initiatives at Infobae, opened the second day of SIPConnect 2025 — the annual media transformation conference organized by the Inter American Press Association (IAPA) — with a presentation on one of the outlet’s most ambitious projects: ScribNews, an artificial intelligence platform developed in-house and specifically trained to support journalistic work according to Infobae’s editorial standards, style, and language. With over 50 active functions, ScribNews aims to integrate AI across every stage of the newsroom workflow without compromising human oversight or editorial mission.
Morales kicked off the day by explaining how the Argentinian outlet developed ScribNews — a proprietary AI solution now used by more than 470 journalists in Infobae newsrooms around the world.
“Journalism changed forever when ChatGPT arrived,” Morales stated. “For a century, we saw advances in distribution and tools, but never a technology capable of doing the journalist’s job — writing.” That milestone, he said, prompted Infobae to go “from alert to action,” launching in 2023 the development of a platform trained with the outlet’s own language, style, and editorial values.
ScribNews is an AI ecosystem with more than 50 features that assist journalists throughout the editorial process — from trend spotting to CMS publication. Use of the tools is mandatory at Infobae, but journalists retain the discretion to decide when and how to apply them within their workflow.
“A journalist who doesn’t adapt will fail; not because AI will replace them, but because another journalist who knows how to use it will,” Morales warned, underscoring the importance of training and editorial leadership.
One of the platform’s most innovative tools is Autonomous, which drafts entire articles based on sources identified by journalists, structures the piece, and uploads it to the CMS, ready for final editing. “AI automates the middle process. The journalist edits, approves, or requests a rewrite,” he explained.
In addition to general features, ScribNews provides personalized assistants tailored by section and country, respecting local writing styles and context. It is also integrated with multimedia tools — image, video, and audio — which have helped boost newsroom productivity by 35%.
Morales noted that the adoption of AI at Infobae was generationally diverse: younger journalists embraced it naturally, while more seasoned staff moved from initial skepticism to making key contributions to its evolution. The success, he said, came from combining technology with human leadership, targeted training, and a clear editorial purpose.
Citing data from the Reuters Institute and the Knight Center, Morales reminded the audience that although 87% of newsrooms already use AI, only 13% have formal usage policies. He also warned about the challenges of the evolving digital ecosystem: “There are fewer and fewer clicks on searches. Fewer visits mean less revenue. The classic intermediary model is disappearing.”
In response to this landscape, Infobae is betting on smart personalization without compromising editorial rigor. “We must master AI, yes — but without abandoning journalism,” Morales concluded. “The future belongs to those who can combine innovation, ethics, and sustainability.”
The IAPA is a non-profit organization dedicated to defending and promoting freedom of the press and expression in the Americas. It comprises more than 1,300 publications from the western hemisphere and is based in Miami, Florida, United States.
