Daniel Hadad, founder of Infobae, warned about the acceleration of artificial intelligence, the decline in traffic to news outlets, and the risks posed by new systems capable of influencing human decisions.
Miami (July 29, 2026) — Daniel Hadad opened SIPConnect 2026 with a reflection on the impact of artificial intelligence on the media, a phenomenon that, he said, has ceased to be an emerging trend and has become a reality affecting content production, business models, and the relationship between audiences and information.
“We are all already using AI in the media,” Hadad said at the start of a presentation that combined data on the digital ecosystem with warnings about the political, cultural, and economic transformations accompanying the rapid evolution of this technology.
For the founder and CEO of Infobae, the speed of change is one of the most disruptive aspects of the current moment. Citing technology experts, he stated that “in the evolution of computers, the distance between the amoeba and the Tyrannosaurus rex can be bridged in a decade,” a metaphor used to illustrate the exponential pace of artificial intelligence development.
One of the main concerns for media organizations continues to be the loss of traffic coming from technology platforms and search engines.
Hadad noted that generative AI tools are not driving significant traffic to news websites, while media outlets are facing a sustained decline in visits originating from Google.
According to data shared during the conference, Chartbeat recorded a 33% global decline in organic Google traffic in November 2025 among nearly 2,600 analyzed websites. In the United States, the drop reached 38%. At the same time, Google Discover showed declines of 21% globally and 29% in the U.S. market.
The trend is also affecting major news organizations. Among the examples mentioned were Reuters, The Washington Post, Business Insider, and USA Today, whose levels of organic traffic from Google have experienced significant declines in recent years.
Hadad also focused on the rapid growth of content generated by artificial intelligence.
He cited estimates indicating that 57% of content available on the internet is already created or translated using AI, while so-called content farms and the phenomenon known as AI slop continue to proliferate — a term used to describe large volumes of automated, low-quality content.
Another revealing figure adds to this trend: 53% of internet traffic is already automated. “Humans are a minority on the web for the second consecutive year,” he noted.
In this context, he argued that the abundance of synthetic content could ultimately benefit news organizations capable of providing reliable information and recognized brands. However, the challenge is for media outlets to preserve that quality and credibility.
He discussed Infobae’s experience with ScribNews, its proprietary solution. “Our work is changing. The CMS we use did not incorporate AI. We placed AI around it, so it already identifies the journalist and detects writing styles. It works alongside the journalist; the criteria remain human,” he explained.
Despite AI’s advantages, he called for a shift from techno-optimism to techno-caution.
The main reason, he explained, is that society is entering a stage dominated by systems that operate as agents capable of making decisions, carrying out tasks, and learning from human interactions.
“AI is the first technology in history that can make decisions and generate new ideas on its own,” he said.
That capability raises questions that go far beyond newsrooms and extend into areas such as politics, culture, and democratic life. The most concerning part of the presentation focused on the risks associated with the increasingly close relationship between humans and artificial intelligence systems.
Hadad warned that these technologies are being designed to develop increasingly personal relationships with users, accumulating information about their emotions, needs, and behaviors.
“It only needs to listen to you for weeks, identify your fears, your gaps, and your needs, and find exactly the words capable of influencing your decisions,” he said.
According to his argument, this capability could be exploited by political actors, governments, or organized groups to influence the behavior of millions of people through armies of bots capable of simulating relationships based on friendship and trust.
To reinforce this concern, he cited academic Shoshana Zuboff, author of The Age of Surveillance Capitalism, who has warned that technology giants are accumulating unprecedented levels of power through the massive collection of data.
Hadad concluded his remarks with a defense of professional journalism in an environment defined by information overload, automation, and fragmented attention.
He warned about a society increasingly dominated by algorithms that fuel distraction and permanent outrage, and cautioned that reading is losing ground to other forms of content consumption.
